In his blog today, the uber marketer/communicator Seth Godin tells readers, “You’re boring.” Further, he says, “If the marketplace isn’t talking about you, there’s a reason.”

The spoiler line is, “Remarkable is a choice.”

Sgt. BB asks you – are you boring? Is your product boring? Because if you choose to be remarkable in all that you do then guess what? You help Fort Smith become remarkable, too!