Seth Godin is one of the nation’s hottest marketers. His best-selling Tribes: We need You to Lead Us is being studied and amplified by ministers, publishers, social networking gurus, and Sgt BB.

Here’s what Godin says today about organizations that settle for mediocrity:

Doing 4% less does not get you 4% less.

Doing 4% less may very well get you 95% less.

Does the same principle apply to communities? Are you doing your best? Is your organization doing its best? Do you have the best people in place?

Let’s expect our best of each other, but first – let’s be sure we’re GIVING our best.