Forgive Sgt. BB’s brief time-out from firing Fort Smith bb’s but this E-Media Tidbits story about how consumers are changing their news habits is at the core of the Operation BB Gun initiative.
Basic points of interest:
- Youth are less interested in news (34% get no news in a typical day)
- Search engines are a growing gateway (83% say they use search engines to find stories of interest)
- Incidental news encounters (73% of online users say they come across news online)
To Sgt. BB, this means adapting to new technologies and also embracing “old school” ground game basics. Direct and brief factual communication with constituencies is key to building a better community.
